The case for Manager Branding vs Employer Branding

“Employees aren’t attracted to companies, they are attracted to managers.”

Ever have a great brand to work on, but a horrible point of contact?

  • I build teams who do things for the first time, we take raw materials that maybe others see but don’t refine into value and turn them into new things on the hope we create value.
  • I have no problem looking at my failures honestly, but we don’t make excuses — you will learn that vulnerability is a safety blanket, it’s attractive more than you’ve been told, and I’ll be modeling it for you daily.
  • We’re going to be humble, when we win we get back to work. (We’ve won inc 5000 7 or 8 times, I don’t post about it, win awards whatever, get back to work).
  • I move roadblocks for you to see just how good you / your strategies are — wanna see how good you are, join my team.
  • Be willing to accept that as I remove those roadblocks, if you aren’t as good as you thought, that is OK lets work on leveling you up, but we don’t make excuses.
  • You will have a LOT of flexibility / with that comes a lot of accountability — you will learn to embrace your mistakes / shortcomings as part of growing.
  • You will learn a lot because I read a lot and challenge my default thinking a lot, it’s how I grow — so expect that I’ll challenge your thinking.
  • You will level up your data skills, presentation skills, and critical thinking skills, work with me and you’ll likely be better at pitching clients to take action than you were before you worked with me
  • You’ll make mistakes here as making mistakes is on the path to greatness — My latitude for mistake making is SUPER high, make sure you are protecting my back so we don’t make fatal mistakes.
  • You’ll be a better human — I want to build better humans and I’ll always lead by example.
  • Your network will grow exponentially — My network is massive and how I operate means a lot of people are willing to do a favor for me, often times that means you get access to people 1:1 that you usually only see on stage. I can use that network to get you your dream client or dream industry, get you on stage, get your beliefs out to the world — fast.
  • Pride — Ultimately, I wanna give you something you built that when our time is over you can look back and your impact was UNDENIABLE and it was impactful to this business and it’s goals.
  • Exhausting — I’m not good at long term scalability, working with me is TURBULENT because of that, if you get tired working with me it’s going to be because I’m always changing stuff and that can get old.
  • Too Fast — I am impatient that has major pros and cons, know thyself.
  • Bad pacesetter — I work on vacations, this job is a hobby for me — I delay send all my emails so I don’t expect you to, but it makes me a bad pacesetter at times — don’t try to keep pace, this is a hobby I don’t need to get away from it.



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Wil Reynolds

Wil Reynolds

Serial Underdog @seerinteractive doing SEO, Marketing, & Stuff, I am whatever you say I am.